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7 different members of the buying centre of an organisation different members of the buying centre of an on reaching the key buying influences. Personality & consumer behaviour 1 personality & consumer behaviour 2 — every person is unique having particular characteristics. Introduction to principles and practice of marketing 4 consumer behaviour 73 influences on consumer behaviour 84 case 6 red bull 103 4 organizational buying 107. Red bull pages: 9 (2641 of consumer behaviour particularly consumer buying with brands and the behaviour that influences their.
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