Keywords: brand loyalty, customer satisfaction, corporate retailing sector, big bazaar i introduction retailing means selling products in small volumes directly to. Customer satisfaction at big bazaar” certificate guide certificate declaration acknowledgement table of contents 1 introduction 2 research methodology 3 review of literature 4 profile of the company 5 analysis and interpretation of data 6 summary of findings, conclusions and recommendations 7. The research shows that the customer satisfaction at big bazaar is verygood and so many customers are not aware of the product and services provided bythe big bazaar which are. 3) to study the ‘satisfaction’ level of “big bazaar” customers with regard to services offered by big bazaar 4) to make suggestions for improvement of their products & their services from the customer’s point of view based on this research to fulfill customer’s needs.
I got a call on 21st december 2015 from customer care unit of asian big bazaar in which the executive mentioned that i needed to pay rs 2500/- (rupees two thousand five hundred only) and that i will be eligible for a sure gift worth over rs10000/- (rupees ten thousand approx. Bonafide certificate certified that this project report titled “a study on customer satisfaction at big bazaar, royapuram” is the bonafide work of mr bnarendra rahul registration number 310611631055 who carried out the research under my supervision. Re: consumer satisfaction in big bazaar - june 6th, 2015 the whole and sole purpose of marketing and advertising is to satisfy consumer and becomes brand loyal customer satisfaction is very difficult to maintain because there are so many products which. To assess the customer satisfaction on big bazaar 3 to measure customer‟s brand loyalty of big bazaar 4 to suggest specific steps to improve brand loyalty of big bazaar scope of the study the study is done on big-bazaar customers in bangalore city data sources.
Review of literature on customer satisfaction in big bazaar review of literature on customer satisfaction in big bazaar review of literature on customer satisfaction in big bazaar uk essays offers a wide range of custom writing services to students help in writing college essays and review of literature on customer preference on big bazaar bigon customer satisfaction in big bazaar. Big bazaar has to make many branches in coimbatore city to improve the satisfaction level of customer according to location big bazaar can appoint many sales persons to improve the service quality to satisfy the customer. Customer satisfaction in the retail market customer satisfaction is a measure of how an organisation’s total product performs in relation to set of customer’s expectations (hill, nigel, alexander,jim,the handbook of customer satisfaction and loyalty measurement, 1996,18. Issn: 174 introduction big bazaar is a chain of hypermarkets in india, with more than 110 stores in customers in big bazaar and the satisfaction level of customers in big bazaar population is a preferred customer segment 3 big bazaar specially targets working women.
The research is applicable in the area of customer decision making process for purchasing of products at big bazaar it is required to find out the preferences based on certain aspects (price, income, levels selection of products satisfaction level of customers. Big bazaar / futurebazaar / future retail / hometown reviews and complaints contact customer care: 1800 200 2255 submit your complaint or review on big bazaar / futurebazaar / future retail / hometown customer care. Customer relationship management at big bazaar syed valiullah bakhtiyari bsc, mba , apdm, [phd] assocprof department of business management customer relationship management is a strategy for managing and nurturing a and customer satisfaction: implications for e-crm international journal of e- business research, 3(2), p 57-69. Customer satisfaction at big bazaar” certificate guide certificate declaration acknowledgement table of contents 1introduction 2research methodology 3review of literature 4profile of the company 5analysis and interpretation of data 6summary of findings, conclusions and recommendations 7bibliography 8annexure chapter 1 introduction the.
Big bazaar dear respondent, we, the students of studying in the 1st year mba are conducting a survey on “an empirical study of drivers of customer satisfaction and loyalty in indian retail big bazaars” we request you to spare a few minutes of your valuable time in responding to the questions mentioned below. This project repost aims at analysing the customer satisfaction at big bazaar, understanding the consumer perception about big bazaarand and also to understand the consumer welfare measurement taken by big bazaar. The case concludes with a question on whether customer loyalty programs affect the purchase decision of customers and the challenges that big bazaar has to face in maintaining and extending customer loyalty at a time when the indian consumer is spoilt for choices. International journal of research and scientific innovation (ijrsi) | volume v, issue ix, september 2018 | issn 2321–2705 a study of brand image on consumer buying behaviour at big bazaar bangalore prof raghavendran v controller of examinations and professor, mit-world peace university, pune, maharashtra, india abstract:-brand image on consumer buying behaviour is at the show. A study of customer loyalty and satisfaction towards sales india in ahmedabad city ms pratima shukla1, dr satisfaction with special reference to retail outlets of big bazaar and reliance mart in pune city”, pmr, pp 47-55 customer satisfaction and customer loyalty at big retail stores in king william’s town.
Customer satisfaction analysis standard a customer satisfaction analysis is a technical document prepared in the corporate sector, by almost all profit-making organizations that deal with a huge clientele. This question is aimed at understanding the satisfaction levels of the consumers under study – big bazaar the object is also to analyze how far the marketing strategies, brand image, advertisements, layout, quality etc, contribute towards consumer perception and satisfaction. The fundamental aim of this study is to understand âthe customer satisfaction of service quality offered at big bazaar your frank and sincere reply will help me understand the topic in detail and provide true results of the study. Customer satisfaction is difficult for the departmental stores in such a way big bazaar are able to provide almost all categories of items related food, health, beauty products, clothing and food wear.
Towards big bazaar, chennai dr v antony joe raja customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer relationship marketing is an maximize satisfaction (or utility), subject to. Manual's bank project report on consumer behavior at big bazaar project report on consumer behavior at big bazaar download: project report on consumer behavior at big bazaar such perception is both at psychological and behavior levels, and it is the it also operates a consumer a project report on customer feedback at big bazaar hemanth. Abhinav national monthly refereed journal of research in commerce & management vol 3, issue 12 (december 2014) 39 online issn 2277-1166 2 to study the satisfaction level of customers in different attributes of big bazaar.